We have since implemented fully automated email drip campaigns and a full-fledged email marketing “win-back” strategy to both 1) help to remind past customers what they’ve been missing out on and 2) to reel in past brand-curious folks. Sidenote: That’s at least two great things about email, and why the channel itself is consistently considered one of the most lucrative in all of marketing.
After we caught (or re-caught) the customer, Unstoppable created a much greater value in them by implementing pre-purchase upsells and bundling. AOV went up, and -- get this -- so did revenue. A win for Foria. A win for us. A win for customers looking to dial up the spice in their bedroom.