OUR BLOG

V2 Everything you need to know about the iOS 15 update

The world of social marketing changed dramatically this year when Apple released its iOS 14.5 update. This privacy feature allowed Apple users to more easily opt-out of data tracking in apps. As a result, over 80% of Apple users opted to protect their personal data, severely limi

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The Most Important Metrics in Facebook

If you’ve ever dabbled in Facebook marketing and scrolled through your ad account page, you probably learned very quickly that Facebook sends you a lot of data. In fact, it can be incredibly overwhelming to sort through all the metrics, especially if you don’t know what they’re f

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Why marketing efficiency matters

In the world of paid ad channels, marketing efficiency is the best way to increase how much money you make on ads. Efficient marketing means putting in lower effort and still reaping big rewards because your process is solid. That’s why every marketing team’s goal should be to st

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Everything you need to know about the iOS 14 update and Facebook

Earlier this year, Apple implemented a new feature in the iOS 14 update that drastically changed the world of social marketing. With previous iOS systems, user settings were automatically opted in to allow apps to track their data. They had the opportunity to opt-out, but it wasn

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